Are you a New Yorker Who Cares?

That’s the question being posed to thousands of revelers in Times Square, drivers on the Gowanus Expressway, and shoppers in White Plains. It’s being posed to passengers in taxis, Mets fans at Citi Field, and elevator riders everywhere.

Throughout July and into August we are running a series of digital and print ads across the region as part of our New Yorkers Who Care campaign. The ads feature a series of 10 volunteers who chose to share the diverse ways they care, and diverse is an understatement.

They showcase veteran Coat Drive volunteers, an SAT tutor, and a mural artist. They also show a food pantry Team Leader, a children’s yoga instructor, and a GED instructor.  But what they really show is that there is a limitless way to be a New Yorker Who Cares.

Thanks to Saatchi & Saatchi, we also have a great new video in which the Roots and Brooklyn native Harvey Keitel pose that same question: are you simply a New Yorker, or are you a New Yorker Who Cares? Watch the video and decide how you would answer that question.

Share the video with your friends, family, and coworkers and ask them: “I’m a New Yorker Who Cares, are you one too?”

If you want to prove you’re a New Yorker Who Cares, sign up for a project or register for an orientation to get started today.

By Joseph Salas